UC知道请高手能帮我翻译下这些吗?急用拉~~谢谢!!!
来源：百度知道 编辑：UC知道 时间：2024/06/14 22:51:37
1. 个性消费的回归
近代工业化和标准化的生产方式和短缺经济或近乎垄断的市场使消费者的个性被淹没于大量的低成本、单一化的产品洪流之中, 个性被压抑。今天多数产品在数量和品种上都已极为丰富, 消费者能够以个人心理愿望为基础挑选和购买商品或服务。心理上的认同感已成为消费者做出品牌和产品购买决策的先决条件, 个性化消费正在成为消费的主流。
2. 消费主动性的增强
消费者会主动通过各种可能的途径获取与商品有关的信息并进行分析比较, 以减少后悔的可能性, 增加对产品的信任和争取心理上的满足感。
3. 对购物方便性的追求
价格仍然是影响购买的重要因素。当商品定价的幅度超过消费者的心理预期, 难免会影响消费者既定的购物原则。
4. 消费者分离于大众
网络时代, 网络营销系统为消费者提供了全方位的商品信息展示和多功能的商品检索机制,消费者一旦有了需求, 可以立即上网主动搜寻有关商品信息。从这一意义上讲, 在信息化社会中, 消费者的概念发生了相应的变化, 即只有上网搜寻信息的人才是真正的消费者。企业的广告宣传、营销策略应该针对他们, 应该向他们提供科学合理的商品分类框架, 方便快捷的上网查询方式以及详细的商品特点、性能、价格等信息,而不应再是泛泛的宣传和一般性的商品信息。
A, the network environment to consumer influence
1. The character consume of return to return
Mode of production of modern age industrialization and standardize and missing economy or almost the market that 垄 break makes the character of the consumer drown in in great quantities low cost, the product big current that one turn in, the character is suppress.Most products are all already extremely abundant on the quantity and specieses today, the consumer can take personal mental wishes as the foundation to choose and purchase the merchandise or services.The approbation feeling that is mentally have become the consumer to do to produce the card and products to purchase to make policy precondition, the characteristic consumption is becoming the consumer main current.
2. Consume the active sexual to build up
The consumer will obtain the information for having something to do with merchandise through various possible path actively to carry on t