UC知道有没有英文高手能帮帮小弟个忙啊???先谢谢大家啦~~~~~
来源：百度知道 编辑：UC知道 时间：2024/04/23 20:07:13
摘要
本文的研究对象是浙江省海正药业股份有限公司所属的抗肿瘤药物，目的是通过研究海正药业抗肿瘤药物的市场现状，为其抗肿瘤药物进一步发展市场找到更好的方法。药物不同于其他商品，其特殊的消费群体和消费方式决定了它的市场营销策略和普通商品有很大的区别。本文从营销战略两个方面进行探讨，即：营销渠道和区域市场。在营销渠道方面，通过对市场特点和各种渠道特点的分析，海正应当选择区域分销总代理制和区域完全总代理制相结合的策略；而在区域市场选择方面，通过对海正抗肿瘤药物目前的市场分额和总体市场需求的对比，为海正制定了相应的区域市场策略。
关键词 抗肿瘤药物 营销渠道 区域市场
上面的是题目,然后是摘要内容和关键词,各位高手发挥下下,帮忙翻译一下,我用过金山的翻译,不过感觉不行啊!谢谢各位啦~~
谢谢帮忙，不过感觉后面几句有点不对啊~
能不能再看看啊？万分感谢了~~~！！
Anticancer Drug Marketing Strategy for Haizheng Pharmaceutical Group
Abstract
Analysis of the object of study is Zhejiang Hisun Pharmaceutical Ltd. The company anticancer drug, for the purpose of the sea is Pharmaceutical Research Updates on the market situation, anticancer drug for further development of the market to find a better way. Drug different from other commodities. its special consumer groups and consumption decisions of its marketing strategy and general merchandise are vastly different. From marketing strategy to explore two aspects, namely : Marketing channels and regional markets. In marketing channels, through the market characteristics and the characteristics of various channels, Shanghai is to be chosen regional distribution system distributor and regional distributor system is fully integrated strategy; In the regional market choice, the sea of antineoplastic agents is the current market shares and the overall market demand contrast, Shanghai is the dev