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来源:百度知道 编辑:UC知道 时间:2024/03/29 03:08:08
电子商务创新 餐饮业触网的探讨与分析

摘要:“民以食为天”,由于进入门槛低,餐饮业一直是一个红火的行业。随着社会的脚步加速,人们对时间越来越看重,而网络的普及率越来越高,相比繁琐的寻找合适的就餐地点而言,网商定餐越来越受人们的欢迎,尤其是高品位生活的白领及高层收入人士。由于供应链采购系统中间成本高、我国餐饮业目前的营销观念陈旧、经营者对消费者需求的了解还很不足,因此开展网上营销对于拓宽传统的经营方式,提高竞争力有很大的意义。

关键词:餐饮业,网络营销,销售模式,文化特点

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e-business Innovation, the discussion and analysis of net work related with catering business

abstract:

To the people foodstuff is all-important.catering business
has been flourishing.with the quick development of the society,time is becoming more and more important ,together with the Penetration rate of network's popularity,comparing with to the complicated thing to look for right place to eat,book meal on the internet is becoming more and more popular,escepial for the white-collar and upper income level with high quality life.as the supply-buy system's high-cost,
and the old marketing idea,togeth with the insufficient konw to the consumer's need, it has great meaning to extend net-marketing versus widening traditional management model ,and improve
competitiveness.

key words: catering business,network marketing,sales model,culture feature.