请求帮助!关于Marketing的`````
来源:百度知道 编辑:UC知道 时间:2024/05/05 20:34:17
简单阐述product market和 market segment的区别。 英文回答啊,谢谢!!!
product market is focus on the product itself, also can be categorized into marketing strategy, (marketing strategy--target market + 4p) 4p=product,price, place&promotion
however,the segmentation is focus on divide the market into few categories, such as: age between25-40, middle class income, and so on.
actually, segment always come together with Targeting and positioning.
Segmentation-divide market
Targeting - focus on which market base on segmentation
Positioning- how to position ur product/brand.
if u r preparing a marketing plan.
STP come first then design Marketing strategy.
Hope it helps.
product market, 产品市场,
market segment,市场区格,市场划分
没分 还用英文
不答