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来源:百度知道 编辑:UC知道 时间:2024/06/02 01:32:03
1伊利需把市场定位成全民牛奶,也就是普通老百姓都喝的牛奶。

2与此同时,兼顾中高端客户群进行开发。中高端客户不仅关心产品的品质,还包括更多的情感诉求等因素。

3伊利将自己的目标受众对准了都市中有较强消费能力的、有孩子的家庭女性,具有更明确的指向性。她们的年龄在25岁到40岁之间,一般都有年幼的孩子或想要一个孩子。

现在让我们来看看伊利乳饮料系列 目标受众: 少年、青少年、青年也就是10~30岁之间的年龄层次的消费者
4优酸乳面对的是15-22岁青春、时尚、充满自信并正在经历青春烦恼的年轻人

5 C小调针对的是22-30岁富有小资情调、追求生活品味的白领女性

6双果奇缘则面向14-18岁开始对未来的日子很憧憬,对爱情有浪漫幻想,渴望尝试恋爱滋味的年轻女孩。

7伊利在发布伊利奥运宣传广告时,其目标人群是学生、年轻白领。

8一杯牛奶挽救一个民族

9用培养孩子的观念,养育奶牛 天天天然

1 Erie to the whole people into the market positioning of milk, that is, 'Drink from the ordinary people of milk.

2 At the same time, take into account the customer base for high-end development. In the high-end customers concerned about the quality of products, but also more emotional appeals, and so on.

3 Erie will be their target audience at the city with strong spending power, and families with children women have a more clear directional. They at the age of 25 years old to 40 years of age, are generally young children or want a child.

Let us now take a look at Erie milk drink Series target audiences: youth, youth, youth is 10 to 30 years old between the ages of consumers
4 gifted Yogurt is facing 15-22 years old youth, fashion, full of youthful self-confidence and are experiencing problems of young people

5 in C Minor, targeted at the 22-30 age rich petty bourgeoisie taste, the pursuit of the white-collar female lifestyl