帮忙翻译一小段摘要，不要机译！

Consumer ethics stretching and development in being theory from new and developing that ethics and marketing and sales mimic alternating to take form , being that ethics Consumer Behavior in marketing and sales field learns in philosophy. The main body of a book is passed composing in reply theory model , consumer ethics belief and concrete form of consumer from ethics theory being not three moral action aspect, the ethics relevance studies the summary having been in progress to the consumer , the basis mounts and carrying out having brought forward the direction studying further, to drive consumer ethics research to go a step further here.