Brandstorm competition是什么意思

L'Oréal Brandstorm, now in its 14th year, is a dynamic marketing competition which allows students throughout the world to put themselves in the place of a L'Oréal International Brand Manager. Over a period of five months, the teams had the opportunity of working with L'Oréal and its advertising agency Publicis to devise a new packing and communication campaign for their product.
这是我google到的信息，Brandstorm 是欧莱雅公司举办的一项营销竞赛活动，全世界范围内的学生可以以欧莱雅全球品牌经理的身份，与公司的广告机构一起合作，为产品设计新的营销策略和宣传手段。

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