如何将下面这句翻译成英文?

来源:百度知道 编辑:UC知道 时间:2024/05/12 23:54:32
广告创意设计的本质,不只是推销商品,而是寻求物性商品与人性情感之间的关联点,寻求物性商品本身的文化潜在性,诱导消费者潜在的文化需求,赋予物性商品以文化品格,进而表现创意设计者的文化风度.物性商品文化,就在于使抽象的物质创造与个人的精神生活发生亲密关联,从而使"技术的物质奇迹和人性的需要平衡起来". 随着社会经济的迅猛发展,广告已不单是一种促销手段,也是一个文化载体,“广告是文化”的观念渐渐被人们接受。拥有几千年历史的中国传统文化博大精深,现代广告应从中汲取有益的元素,既保持民族传统文化特色,又融入现代意识与创作理念,制作出文化特质鲜明、立意独特的现代广告作品,这是我国广告的发展方向。

Creative design of the essence, not only to sell goods, but for physical goods and the link between human emotion, of goods for their own cultural potential, induced by the cultural needs of potential consumers, of goods given to cultural character, then performance Creative designers of the cultural demeanor. Properties of commodity culture, is to create the abstract material and the spiritual life of a close personal association, so that the "miracle of technology and material needs of humanity balanced." With the rapid socio-economic development, Ad is not only a promotional tool, but also a cultural carriers, "advertising is culture," the concept of gradually been accepted. Several thousand years of history with the profound traditional Chinese culture, modern advertising should learn a useful element, not only to maintain national traditions and cultural characteristics, and integration into the modern consciousness and creative ideas to create a distinctive