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Chongqing insurance business take the southwest insurance business the main item, in the last few years obtained has developed quickly. Joins WTO along with China, this means that Chongqing insurance business while obtain development opportunity, will receive from the international insurance business serious challenge. The insurance service marketing's basic outlet lies in the enhancement grade of service. The judgment insurance enterprise grade of service height's important standard, lies in the customer expected value to satisfy the degree, but improves the insurance grade of service the specific measures, then manifests is setting up the service supreme idea, to enhance the staff to serve the quality and to provide aspects and so on specialized service. This article elaborated Chongqing insurance business service marketing present situation and the question, in carries on the analysis to the present situation in the foundation, pointed out that Chongqing insurance busines