UC知道求助！！“中外快餐企业核心竞争力比较研究”的论文摘要翻译~~
来源：百度知道 编辑：UC知道 时间：2024/06/19 14:04:22
随着人们生活水平的提高,生活节奏的加快,快餐业取得了持续快速地发展。然而目前国内快餐市场仍是西式快餐占据主导地位，中式快餐企业在发展中存在许多问题，如生命力短、易被模仿和被替代、产品质量不稳定、标准化程度低以及连锁经营发展缓慢等。解决现代中式快餐业存在问题的关键就在于建立起长期竞争优势,形成自己独特的核心产品和技术。核心竞争力理论为解决现代中式快餐业面临的问题,提供了强有力的支持,核心竞争力本身就具有独特性、价值性、不可模仿和不可替代性、延展性等特点,这正是建立企业长期竞争优势的源泉和动力。本报告首先阐述了核心竞争力理论,分析了核心竞争力的概念、特点以及如何提升企业核心竞争力,在此基础上以麦当劳、肯德基两大代表性西式快餐企业以及真功夫、合和谷两家经营成功的中式快餐企业为例，分析了促进其餐饮企业取得成功的管理理念与方法，然后结合核心竞争力的概念与特点，从案例中得到启示，找出快餐企业的核心竞争力，最后为提高中式快餐企业核心竞争力提出了一些建议。本论文为中式快餐企业品牌的建立、管理的理念与经营的发展提供了参考。
请高手帮忙，不要在线翻译的~~谢谢了！！！
Abstract: Along with the people living standard enhancement, rhythm of life quickening, the fast food industry obtained has continued to develop fast. However the present domestic fast-food market was still the western-style fast-food hold dominant position, the Chinese type fast-food enterprise has many problems in the development, like the vitality short, is imitated easily and is substituted, the product quality unstable, the standardized degree low as well as the chain-like management development slow and so on. The solution modern Chinese type fast food industry existence question key lies in establishes the long-term competitive advantage, forms oneself unique core product and the technology. The core competitive power theory the question which faces for the solution modern Chinese type fast food industry, provided the powerful support, core competitive power itself had the distinctive quality, the value, cannot imitate and not characteristics and so on interchangeability, duc