UC知道有没有好心人帮我翻译下,小弟实在是看不懂
来源：百度知道 编辑：UC知道 时间：2024/05/17 23:39:31
Consumer research has evolved from a focus on the cognitive aspects of decision making to
include intrinsic aspects, so that an object or experience can be seen to be valued for its own sake.
Holbrook and Hirschman (1982), for example, argued for an experiential perspective that
included the symbolic, hedonic and esthetic aspects of the consumption process. They suggested
that the existing information processing perspective implied products were largely judged
through utilitarian criteria, based on how well a product or service serves its intended purpose or
performs its proper function. An experiential perspective views products or services through
hedonic criteria, based on an appreciation of the good or service for its own sake. Other
researchers (e.g., Batra & Ahtola, 1990) supported the presence of distinct utilitarian and hedonic
components, which have been referred to as ‘thinking and feeling’ dimensions.
In particular, Babin, Da
include intrinsic aspects, so that an object or experience can be seen to be valued for its own sake.
Holbrook and Hirschman (1982), for example, argued for an experiential perspective that
included the symbolic, hedonic and esthetic aspects of the consumption process. They suggested
that the existing information processing perspective implied products were largely judged
through utilitarian criteria, based on how well a product or service serves its intended purpose or
performs its proper function. An experiential perspective views products or services through
hedonic criteria, based on an appreciation of the good or service for its own sake. Other
researchers (e.g., Batra & Ahtola, 1990) supported the presence of distinct utilitarian and hedonic
components, which have been referred to as ‘thinking and feeling’ dimensions.
In particular, Babin, Da
消费者研究已经从侧重于认知方面的决策
包括内在方面，使一个物体或经验可以看出，以价值为自己的清酒。
霍尔布鲁克和赫尔希曼（ 1982 ） ，举例来说，有人为一经验的角度出发，
包括具有象征意义，快感和审美方面的消费过程。他们建议
认为现行的信息处理的角度隐含的产品主要是判断
通过功利准则的基础上，有多么出色的产品或服务的提供其预定的目的，或
履行其适当的功能。 1体验角度的意见，产品或服务，通过
快感准则的基础上，赞赏该商品或服务为自己的清酒。其他
研究人员（例如， •巴特拉＆阿赫托拉， 1990年）的支持存在明显的功利和快感
组成部分，已被称为'的思想和感觉， '尺寸。
特别是，巴宾，达顿和格里芬（ 1994年）制定了具体措施，商场
价值，包括功利和快感组成，而richins （ 1994年）创建了一个
'藏评定量表。 ' ，而她的规模，包括功利主义和快感组件，它
有关财产的人已经拥有的。事实上，许多人的财产被审查
感性的物体，如照片的相册。这是在对比本研究中，
这是关注与测量的看法的价值，消费者的耐用消费品之前
向，以及不久之后，购买作为一个援助，以了解消费者的决策过程
和选择行为。