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来源：百度知道 编辑：UC知道 时间：2024/06/05 04:16:59
路 华 召
经济与贸易系 工商管理专业 学号：040344134 指导老师：陈冰讲师
摘 要：焦作地处中原，地质条件多样，气候适宜，形成了一批以四大怀药为代表的具有地方特色的名优农特产品。这些特色产品对增加农民收入，提高农业效益，繁荣农村经济，推进农业现代化，实现全面建设小康社会的宏伟目标具有十分重要的意义。但在现代市场经济大潮中四大怀药的发展逐渐暴露出一些问题，具体表现在：怀药产品的种植与研发水平不高，销售渠道建设滞后，没有自己独立的品牌，企业规模偏小，企业与农户存在利益矛盾。对此，我们应通过规范种植模式，提高研发水平，加强品牌建设力度，建立畅通的销售渠道等手段解决这些问题，从而促进四大怀药健康而又快速的发展
关键词：四大怀药；品牌；销售渠道
The brief analysis Jiaozuo four big bosom medicine existence's question and countermeasure Lu Hua summons the economy and the trade is the business management specialized student number: 040344134 instruct teacher: Chen Bing lecturer abstract: Jiaozuo is situated at the area south of Yellow River, the geological condition is diverse, the climate optimum, formed one batch to have the local characteristics superior agricultural special products take four big bosom medicines as representative. These characteristic product to increases the farmers' income, raises the agricultural benefit, the prosperous rural economy, the advancement agriculture modernization, achieves the comprehensive construction affluent society's superb target to have the very vital significance. But four big bosom medicine's development exposes some questions gradually in the modern market economy flood tide, concrete manifestation in: Cherishes the medicine product the planter and the research and