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来源：百度知道 编辑：UC知道 时间：2024/05/29 23:10:07
内 容 摘 要

本文通过对播客广告的由来及特点，播客广告资源开发利用现状和存在的问题及对策，从中得知播客广告资源蕴含着巨大的商业前景，从而提出了播客广告资源应当作为一项基本新型广告模式去加以开发与利用，来推动互联网新型媒体的现代建设的进程。

关 键 词

播客广告；播客广告资源开发；播客广告资源利用

Abstract

Based on the origins of podcasting advertising and features podcasts advertising resources development and utilization of the status quo and the existing problems and countermeasures, from podcasting advertising resources that contains a huge business prospects, thus raised should be podcasting advertising resources as a fundamental new advertising model To be developed with the use of the Internet new media to promote the process of building the modern.

Keywords

Podcasting advertising; podcast advertising resources development; podcast advertising the use of resources