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来源：百度知道 编辑：UC知道 时间：2024/06/23 03:52:44
CI也叫CIS即Corporate Identity System，是在改革开放的大潮中引进中国的。从20世纪80年代算起，CI设计在中国，已经走过了二十几个年头。CI设计在中国的境遇，大体和它在发源地--美国的命运相仿：有过20世纪50年代诞生以后几十年的辉煌，到了20世纪90年代以后，也开始了消沉。CI设计的这种历史周期律，不能不引起我们做文化上的反思--到底什么是CI设计？CI设计的生命力在哪里？CI设计的发展前途何在？等等这一系列问题，应该使我们能够在CI设计萎靡的今天，冷静地对CI设计加以研究，并且重新认识这个曾经在世界经济舞台上活跃了半个多世纪的CI设计。
【关键词】CI 广告 市场营销 发展

CI is also called the CIS Corporate Identity System, in the spring tide of reform and opening up the introduction of China. From the 1980s the date, CI design in China, has passed more than 20 years. CI design of the situation in China, the birthplace of the whole and it - similar to the fate of the United States: the birth of the 1950s after decades of brilliance, to 20 since the 1990s, also started a depression. CI design of this historical periodic law, can not but cause us to do reflection on the culture - in the end what is CI design? CI Where is the vitality of the design? CI design of the development of what is the future », etc. This series of problems, should enable us CI slump in the design of today, to stay calm in the CI study design and a new awareness of this once in the world economic arena more than half a century of active CI design.
Key words: CI ad marketing development