(急用)谁能帮我翻译一下英文的?非常感谢。

来源:百度知道 编辑:UC知道 时间:2024/05/24 02:43:40
[摘 要]作为全球最大的鞋业生产国和出口国,中国的国际鞋业制造中心地位,近年来不断受到国际同行的挑战,中国制鞋业正在贸易摩擦的夹缝中挣扎。面对这种严峻的国际形势,品牌为我国的制鞋企业指明了道路,要想在今天激烈的市场竞争中立于不败之地,品牌化发展战略已势在必行。
本文通过对我国制鞋业的现状及危机的分析、充分说明了品牌化战略的重大意义,但由于我国制鞋业品牌化发展起步较晚,在品牌打造的过程中仍然存在着很多问题。本文针对这些具体的问题进行研究,在总结成功企业品牌打造理论和经验的基础上不断创新,把产业集群、绿色营销、企业社会责任的思想引入其中,强化了企业形象在品牌打造过程中的重大作用。

Abstract] as the world's largest footwear producer and exporter, China's international status footwear manufacturing centre, in recent years by the international peer challenges, the Chinese shoe-making industry is trade friction between the cracks in the struggle. Faced with this grim international situation, the brand of shoe-making enterprises in China pointed out the road to this fierce competition in the market in an invincible position, brand development strategy is imperative.
Based on the current situation of China's shoe-making industry and the analysis of the crisis, fully demonstrated the brand strategy of great significance, but because of China's shoe-making industry of brand development to its late start, in the process of branding there are still many problems. In this paper, these specific issues of research, in summing up successful corporate brand building theory and experience on the basis of constant innovation, industrial clusters, green ma