UC知道哪位好心的大哥大姐，帮我看看这段论文摘要怎么翻译？
来源：百度知道 编辑：UC知道 时间：2024/06/08 16:16:12
华福针织品牌延伸的策略探讨
摘要：华福针织是一家以针织贸易为主要业务的民营企业，企业经过多年的努力，取得了很大的成功。自20世纪90年代以来,品牌培育日益受到企业的重视，随着我国消费品市场的逐步发育和走向成熟,以及品牌争夺的日益激烈,华福针织单一的产品已难以维持持久的品牌竞争优势，品牌延伸作为一种新的营销模型，越来越多的企业将会步入品牌延伸的行列。品牌延伸一方面在新产品上实现了品牌资产的转移，另一方面又以新产品形象延续了品牌寿命，因而成为企业的现实选择。本文研究了品牌延伸的内涵、种类与作用，并在华福针织品牌现状及现有品牌优势调查的基础上，对华福针织实施品牌延伸的必要性和可行性进行分析，提出华福针织实施品牌延伸的策略：探讨企业品牌延伸的可行路径；分析影响品牌延伸策略的因素；结合华福针织的营销现状，选择企业实施品牌延伸的具体策略；最后，着重提出华福针织在实施品牌延伸策略过程中应注意的问题。
关键词：品牌；品牌延伸；策略
只要翻译连贯，无明显的语法错误，不是直接的在线翻译就OK了，拜托了
Huafu knit strategy of brand extension
Abstract: Huafu knitting is a knitting to trade as the main business of private enterprises, enterprises after years of effort and achieved great success. Since the 1990s, brand development have become an increasing corporate attention, as China's consumer goods market and the gradual development to mature, and the brand for the increasingly fierce, Huafu knitting a single product has been difficult to maintain lasting brand competitive advantage, brand Extension as a new marketing model, more and more enterprises will enter the ranks of brand extension. Brand extension of the new products on the one hand, the brand equity to achieve the transfer of new products on the other hand again extended the brand image of life, has become the realistic choice of enterprises. In this paper, the content of the brand extension, and the type of role, and Huafu knitwear brand status and the existing brand survey on the basis of the implementation of