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来源：百度知道 编辑：UC知道 时间：2024/06/05 06:30:16
作为一个竞争日益激烈的市场，中国手机市场每一天都在快速地发展着。在这个趋势甚至在全球市场都有不同衰退的时候也不曾放慢脚步。反而给如今这个竞争激烈的市场带来了新的增长与拉动。
本文首先介绍了我国国产手机市场发展的现状并指出了本课题研究的意义。其次，分析了现有我国国产品牌手机发展的现状和未来品牌手机发展的四大趋势。最后，针对我国国产品牌手机存在的一些问题，讨论了如何制定国产品牌手机的营销策略。
今天的手机己经不仅仅是一个通信工具，还要求越来越多的文化内涵。一个企业能否成功，从某种意义上讲，就是看其能否灵活运用营销策略。所以本文对我国国产品牌手机营销策略进行了研究，是为了国产品牌手机能发展的更完善，相信不久的将来我们都会使用上优秀的国产手机品牌。
关键词:手机 国产品牌 营销策略
Summary
Conduct and actions a competition day by day vigorous market, Chinese cellular phone market every day is quickly developping.In this trend even at the global markets all have decadent dissimilarity of time has never put slow footstep as well.On the contrary give now this competition vehemence of the market brought a new growth and pull to move.
This text introduced first the our country domestic cellular phone market develop of present condition also point out this topic research of meaning.Secondly analyzed the existing our country domestic brand cellular phone develop of the present condition and brand cellular phone will develop in the future of four greatest trend.End, aim at the our country domestic little bit existent problems of the brand cellular phone, discussed how to draw up the marketing strategy of domestic brand cellular phone.
Today's cellular phone F through not only only is a correspondence tool, but also request more and more cult