UC知道帮忙翻译成英文的。。谢谢
来源：百度知道 编辑：UC知道 时间：2024/05/25 16:59:14
前段时间广受好评的中国网通《由我天地宽》系列广告，就体现出了这种广告文化的变化。广告以大气势表现了“宽”的概念，丝毫没有鼓吹宽带的物理功能。但是人们普遍接受并理解了“宽”的内涵，这说明我们的思想观念开始向理解型方向发展。相反的例子可以看看中国联通的CDMA手机。CDMA尽管拥有很多优点，可是目前运行的移动网和联通网手机已经能较好的满足人们需要。在需要不是非常迫切的时候，人们没有理由放弃移动网和联通网，来选择更贵的CDMA。可是在广告推广上，CDMA显然犯了急欲推销的毛病。大量的广告罗列了CDMA的许多好处，但是人们就是不为所动。因为人们目前暂时还不需要CDMA的物理优势来满足需求，要打动他们，只能通过文化上的诉求。摩托罗拉的形象广告采用了全球统一策略，用人类梦想飞翔作为主题，巧用产品标志的翅膀形状来表达摩托罗拉助你飞翔的内涵。不管在美国、欧洲、还是中国，这一广告策略都大获成功，因为它体现了全人类共有的一个梦。(厦门 陈健强)
As the world's economic development, economy, science and technology increased the international exchange, the world being the "global village" in the direction of, advertising and cultural integration are inevitable. China's pursuit of cultural goods also tend to be "new, name, refined, the United States." Chinese traditional function of the use of consumption by the culture is gradually replaced by the aesthetic type.
Earlier acclaimed China Netcom "from my world wide" series of ads, as reflected in this ad and cultural changes. Ad momentum to the performance of the "W", did not advocate the physical functions of broadband. But It is widely accepted and understood the "W" meaning that the ideas and concepts that we began to understand the direction of development. On the contrary examples can look at China Unicom's CDMA phones. Although CDMA has many advantages, but there is running the mobile network and mo