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来源：百度知道 编辑：UC知道 时间：2024/05/06 00:51:49
Whereas marketing channels connect the marketer to the target buyers, the supply chain
describes a longer channel stretching from raw materials to components to final products
that are carried to final buyers. For example, the supply chain for women’s purses
starts with hides, tanning operations, cutting operations, manufacturing, and the marketing
channels that bring products to customers. This supply chain represents a value
delivery system. Each company captures only a certain percentage of the total value generated
by the supply chain. When a company acquires competitors or moves upstream
or downstream, its aim is to capture a higher percentage of supply chain value.
Competition
Competition, a critical factor in marketing management, includes all of the actual and
potential rival offerings and substitutes that a buyer might consider. Suppose an automobile
company is planning to buy steel for its cars. The car manufacturer can b

Whereas marketing channels connect the marketer to the target buyers, the supply chain describes a longer channel stretching from raw materials to components to final products that are carried to final buyers. For example, the supply chain for women’s purses starts with hides, tanning operations, cutting operations, manufacturing, and the marketing channels that bring products to customers. This supply chain represents a value delivery system. Each company captures only a certain percentage of the total value generated by the supply chain. When a company acquires competitors or moves upstream or downstream, its aim is to capture a higher percentage of supply chain value.
然而营销渠道连接了卖家和目标买家，供应链描述了一段较长的渠道，这条渠道从原材料到最终产品的最终买家延伸而出。举例来说，为妇女的皮包开始制作生皮，鞣制行动，削减业务，制造和营销渠道的供应链，使产品供给客户。这个供应链代表了一个价值配送系统。每间公司仅占有某一个百分比的总价值所产生的供应链。当一家公司收购竞争对手或移动上游或下游，其目的是要捕捉一个更高百分比的供应链价值。

Competition
竞争
Competition, a critical factor in marketing management, includes all of the actual an