求一篇外文翻译

来源:百度知道 编辑:UC知道 时间:2024/06/08 10:52:21
电子商务的兴起和发展为企业营销带来了新的契机, 也向传统营销提出了新的挑战。从对电子商务中的消费心理变化趋势和特征及现阶段制约电子商务发展的消费心理因素进行分析, 探讨现代企业面对网络消费者的特定心理, 以突破传统的经营思维局限, 改革固有的营销策略、营销方式,构建适合电子商务的全新运作机制。

Rise and development of electronic commerce brought a new chance into the business enterprise marketing and also put forward a new challenge toward the traditional marketing.From develop currently to the variety trend of the consumption mental state in the electronic commerce and the characteristic and check and supervision electronic commerce of consume a mental factor to carry on analysis, inquiry into the particular mental state that the modern business enterprise faces network consumer, by breaking traditional management thinking to limit, reforming proper marketing strategy, marketing set up in keeping with electronic commerce of all new operation mechanism.

The rise and developing into enterprise's marketing of e-commerce has brought the new opportunity, put forward the new challenge to traditional marketing too. To consumer psychology variation tendency and characteristic and restraining the consumption psychological factor of development of e-commerce from being an