求关于信用卡的英文文献

来源:百度知道 编辑:UC知道 时间:2024/06/07 04:06:58
需要跟信用卡营销相关的英文文献,可以不用中文翻译,只要英文就可以了,最好能有有文章作者。3000字左右

TOPIC 1:
Adverse Selection in the Credit Card Market (信用卡市场的逆向选择)

作者及写作年份:
Lawrence M. Ausubel
June 17, 1999

部分摘要:
trading situations where one (informed) party possesses information which is relevant to his (uninformed)trading partner, the informed party may find it advantageous to engage in trade only in states of informationwhich are relatively unfavorable from the viewpoint of the uninformed party. Thus, a firm which offers acontract to the general population may find that the composition of the pool of customers who accept thefirm's contract is inferior to the composition of the general population. The particular contractual termsoffered by the firm may influence the composition of the customer pool and, in some informationalenvironments, adverse selection may lead to a complete unraveling of the market (George A. Akerlof,1970).Many of the economically-richest implications of adverse selection have been drawn in creditmarkets. Hig