关于沃尔玛的全球发展

来源：百度知道 编辑：UC知道 时间：2024/06/17 07:24:30
Wal-Mat, the discount retail giant whose very name strikes fear in the hearts of many small-town retailers in the United States, has gone global. The company utilizes a variety of different retail formats, including discount stores; supercenteres that feature a full line of groceries and general merchandise; and Sam’s Club, a warehouse operation offering goods in unbroken bulk packages. A retail consultant summed up the situation this: “ we are really moving to boundaryless retailing.”
North America
Wal-Mart’s first foray outside the United States was in Mexico in 1991. The American retail giant established a 50-50 joint venture with CiFra SA, Mexico’s largest retailer. In 1994, Wal-Mart entered Canada by acquiring the 122-store Woolco chain. The market appeared attractive because a high percentage of the Canadian population lives within 100 miles of the U.S. border. In addition to a high familiarity with Wal-Mart, Canadians also speak English and have a monetary system tha

1. Which of the market entry strategy options has Wal-Mart utilized in its global expansion?
(1) Establishing joint venture with local company
(2) Purchase supermarket in some countries
(3) Opening stores directly.
2. What are the keys to Wal-Mart’s success in the United States? Will those factors help the company as it expands around the globe and please explain why?
Keys (1) Use different formats in different areas .
(2) Making decision according to specific situation.
Yes, it will. In my opinion,in the international market ,if a company want to enter into another country .The most important factors are “ to think locally and act locally” and make decision according to specific situation.

如果是培正的就差不多了

是需要翻译吗？

1.Discounting stores; supercenteres that feature a full line of groceries and general merchandise; and Sam’s Club, a warehouse operation offering goods in unbroken bulk packages.
2.The company utilizes a variety