帮忙翻译成英文,机翻勿进!!!
来源:百度知道 编辑:UC知道 时间:2024/06/22 19:11:00
“企业战略”是企业高层管理人员为了企业长期的生存、继续和发展,在充分分析企业外部环境和内部条件的基础上,确定和选择达到目标的有效战略,并将战略付诸实施和对战略实施的过程进行控制和评价的一个动态管理过程。在当今企业环境因素越来越多、越来越复杂多变,竞争越来越激烈的时代,战略管理作为高层管理人员的活动内容,越来越显示出它在企业管理中的重要性。
关键词:企业战略类型;一体化战略;多元化战略
Business strategy is to enterprises of various strategies collectively, which includes both competitive strategy, including marketing strategies, development strategy, brand strategy, financing strategy, technology development strategies, talent development strategy, resource development strategy, and so on. Corporate strategy is emerging, such as information technology is a completely new strategy. Although there are a variety of corporate strategy, but the basic attributes are the same, are the strategies of enterprises, the enterprises are holistic, long-term, basic issues of strategy. For example: competitive strategy is the competitive strategies of enterprises, the overall competitiveness of enterprises, long-term, basic issues of strategy, marketing strategy is to-business marketing strategies, and the integrity of corporate marketing, long-term, fundamental The strategy; enterprise technology strategy for the development of the enterprise technology development strategies, e