什么是市场营销中的demographic factors

来源:百度知道 编辑:UC知道 时间:2024/06/10 21:01:11
What are some key demographic factors that help marketers describe and understand their important market segments? Fully explain your reasoning
我要就这个题目写片论文,但是不知道这里的some key demographic factors是什么,它包括哪些东西

@@@如果你做过市场调查,你就知道他的意思是:你调查的客户群体的-性别、年龄、生日、家庭收入、家庭成员、消费水平等等。
因为通过这些demographic factors就可以比较明确的定位你的目标市场。

随便给你找了个调查的实例,你参考理解这些factors:http://www.askform.cn/2474-13498.aspx

另外给你一个demographic factors的definition:〔不难懂的E文〕
demographic factors

Statistical socio-economic characteristics or variables of a population, such as age, sex, education level, income level, marital status, occupation, religion, birth rate, death rate, average size of a family, average age at marriage. A census is a collection of the demographic factors associated with every member of a population.

demographic factors is in the Economics, Politics, & Society and Statistics, Mathematics, & Analysis subjects.

demographic factors appears in the definitions of the following terms: demographic segmentation, demographics and demographic environment