营销参考文献翻译

来源：百度知道 编辑：UC知道 时间：2024/06/25 00:06:40
深度营销渠道是生产商在对自身及其所在行业进行系统思考的基础上，精心构造的以自身为核心的、包括代理商、分销商和最终客户在内的深度营销价值链。它使企业与各渠道企业结成长期稳定的利益共同体，将企业的价值观念、战略意图、经营理念渗透到渠道企业的企业文化之中，并采用深度分销的模式进行产品销售，增强对核心分销商的控制和管理，实现物流、信息流、资金流和商流的有效流动，从而获得营销渠道的协同效应和动态竞争优势。
以下是偶的翻译。
Depth marketing channel is a kind of carefully fabricated value chain of depth marketing which makes manufacturers the core and includes agents, distributors and end-customers after manufacturers give a systematic thought of themselves and related industry. This kind of channel means that manufacturers and channel-related companies are under of a long stable benefical community, and they inject value, strategy and managerial concept into their own culture, and makes companies use the depth marketing model to sell products, and enhance the control and management to core distributors, so as to fulfill the effective flow of the logistics, information flow, and capital flow, and finally win the synergies and dynamic competitive advantage of marketing channel.

Depth marketing channels are manufacturers in the industry itself and its system of thought on the basis of the carefully constructed to their own as the core, including agents, distributors and end-customer, the depth of marketing value chain. It enables enterprises and the enterprises form a long-term, stable channel for the community of interests, corporate values and strategic intent, the business philosophy to infiltrate into the corporate culture of enterprise channels, distribution and use of depth of the model product sales and enhance the core Subsidiaries of the control and management, and logistics, information flow, capital flow and to the effective flow of marketing channels to obtain the synergies and dynamic competitive advantage.