跪求一篇关于品牌的英语短文

昨天 刚翻了一篇，你问问人家愿不愿意让你用吧。

提问者： ita840226 - 经理 五级

A brand is a name,term,symbol,or other unique element of a product used to identify a firm's product.A brand should be selected that has a positive connotation and is recognizable and memorable.Brand names need to be easy to say,spell,read and remember and should fit the target market,the product's benefits,the customer's culture,and legal requirements. To protect a brand legally,marketers obtain trademark protection. Brands are important because they help maintain cusotmer loyalty and because brand equity or value menas a firm is able to attract new customers. Firms may develop individual brand strategies or market multiple items with a family or umbrella brand strategy.National or manufacturer brands are owned and sold by producers whereas private-label or store brands carry the retail or chain store's trade name. Licensing means a firm sells another firm the right to use its brand name. In co-b