请问一下英语修辞学中logos,ethos,pathos分别是什么意思

logos, pathos and ethos in rhetoric
关键词： logos, pathos, ethos, rhetoric, Aristotle

The ancient Greeks had achieved magnificent success in rhetoric which, in Aristotle’s words, is "the ability, in each particular case, to see the available means of persuasion." He described three main forms of rhetoric: Ethos, Logos, and Pathos.

In order to be a more effective writer, you must understand these three terms.

Ethos

Ethos is appeal based on the character of the speaker. It is your personal credibility, the faith people have in your integrity and competency. It’s the trusts that inspire your emotional Bank Account. An ethos-driven document relies on the reputation of the author.

Logos

Logos is appeal based on logic or reason，the logic, the reasoning part of the presentation is the only legitimate way to win friends and influence people. So Logos contai