neuromarketing 帮忙翻译一下,急!万分感谢!

来源:百度知道 编辑:UC知道 时间:2024/06/16 03:09:01
However, Emily(2008) believes that neuromarketing raises a range of ethical issues, including two categories, first, protection of various parties who are harmed or exploited by the marketing research and deployment of neuromarketing,which is straightforward and second the protection of consumer autonomy if neuromarketing reaches a critical level of effectiveness, which may or may not be problematic depending upon whether the technology can effectively manipulate consumer behavior such that consumers are not able to be aware of the subversion. He advocates that academics and companies’ use of neuromarketing techniques should adopt a code of ethics, and ensure non-harmful and beneficent use of the technology in light of both categories of ethics concerns.

然而,刘慧卿( 2008年)认为, neuromarketing提出了一系列伦理问题,其中包括两类:第一,保护各方谁受到损害或利用市场营销研究和部署neuromarketing ,这是直截了当的,第二个是保护消费者的自主权如果neuromarketing达到一个临界水平的效果,这可能会或不会有问题取决于技术是否能有效地处理消费者的行为,例如,消费者无法知道的颠覆活动。他主张,学者和企业使用neuromarketing技术应采取的道德准则,并确保非有害和有益的使用这种技术的结合这两类道德关切