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"When a customer enters my store, forget me. He is King, ''said John Wanamaker, who in l876 turned an abandoned railway station in Philadelphia into one of me world's first department stores. This revolutionary concept 55 the face of retailing (零售业) and led to the development of advertising and marketing as we know it today.
But convincing as that slogan was, 56 the shopper was cheated out of the crown. 57 manufacturing efficiency increased the variety of goods and lowered prices, people still relied on advertisements to get most information about products. Through much of the past century, ads spoke to an audience restricted to just a few radio or television channels or a 58 number of publications. Now media choice, has 59 too, and consumers select what they want from a far greater variety of sources—especially with a few clicks of a computer mouse. 60 the internet, the consumer is finally seizing power.
As our survey shows, 61 has great implications for