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The several centuries after the Industrial Revolutions have been a most important time in terms of the global economy expansion. The fastest-ever productivity growth has brought us not only the incredible wealth but the tremendous change of life style. In recent years, the increasing globalization and the prosperity in business world also allow consumers to enjoy more and more choices. Yet the turning to buyer's market stimulates fierce competitions amongst all the corporations, and as a result, Marketing is now playing a big role in all sorts of businesses. Compared to the wholesale sector, the retail market suffers from much more competitions. Various retailers such as supermarkets all have very different marketing strategies, and the innovation and development of media marketing also brings credits to the market. In such an environment full of growths, opportunities and challenges, clearly it is ultra crucial to make the right choice of marketing strategies. The reality tells