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Abstract: chain in the cause of the proliferation of domestic development, the achievements of many people, "the boss" a dream, but because of the entrepreneur's own management and the reasons for some of the franchiser of false advertising and other reasons, the current industry chain of confusion, Traps and opportunities coexist. In this paper, joined the business risk analysis, and propose ways to circumvent.
Key words: join the venture; risk; evasion

Abstract: Allied the chain-like enterprise in the domestic like mushroom growth vigorous development, achievement many people “boss” the dream, but as a result of pioneer own management and operation reason and certain alliance business's reasons and so on exaggerated advertisement, created the present alliance chain-like profession the confusion, opportunity and trap coexisting. This article to allied the undertaking the risk to carry on the analysis, and proposed the corresponding circumvention method