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About the attitude of ceramic products and the demand is unusual. People spend the multi-dimensional and psychological differences, determine that the design of products must be multi-dimensional emotional appeal to attract a specific consumer groups, in order to produce the desired buying behavior. Ceramics collection is a hobby, but also an art, but not everyone has the ability to valuable collection of ceramics, but ceramics are still with our lives, our day-to-day use of the bowls, spoons, cups, piggy bank And so on are all ceramic products. Even though not everyone is a collector, but everyone is a user of ceramic products. The ever-changing modern society, whether collector or ordinary people, they also use ceramic products is not only functional needs, while also taking into account its texture, appearance and capacity. Therefore, how to design ceramics, but also to consumers of psychological analysis and a thorough study to make more ceramic products to meet every consumer&#