UC知道有请骨灰级的汉译英大师! 涕血跪求!
来源：百度知道 编辑：UC知道 时间：2024/06/22 01:32:48
自1980年首先在美国西北大学梅蒂学院提出整合传播概念以来，经历了多年的发展，逐步形成了比较规范严谨的营销传播理论体系。
营销传播理论兴起于商品经济发达的美国，由D.E.舒尔兹教授于1993年提出。进入20世纪90年代中后期，整合营销传播进入“系统综效”阶段，其标志为1997年科罗拉多大学汤姆.邓肯教授的《品牌至尊---利用整合营销创造终极价值》一书的出版。托马斯•罗索、罗纳德•莱恩和厄兰•罗曼等著名营销专家也都对营销传播理论作了详细的阐述，虽然几种定义在确定整合的对象上有些差异，但它们都强调改变过去那种在营销策略的制定及营销传播方式的运用上所存在的相互分离而不配合甚至相互抵触的局面，强调将企业可资利用的各种营销传播工具统一管理，综合运用，加强协调，以便在消费者心目中树立鲜明的品牌形象，提高营销传播活动的效率。
现代营销之父菲利普.科特勒（美）（2001年）的营销传播理论最终形成了比较规范严谨的体系：营销信息的传播者必须一开始就要在心中有明确的目标受众并且必须把目标受众推向准备购买阶段；必须制定一个有效的信息并且必须选择有效的信息传播渠道来传递信息；必须决定总预算或分项预算并且必须选择及组合好促销工具；必须衡量对目标受众的影响并且必须管理和协调整合营销传播的过程。
译文：
Since in the American plum base of a fruit institute of Northwest University put forward and combined the concept of propagating at first in 1980, have go through the development for many years, has formed more normal and more rigorous marketing and propagated the theoretical system progressively.
Marketing communication theory rise on commodity economy developed U.S.A., Professor get out of 1993 now by D.E. Shuer. Enter the middle and later periods of 1990s, combine marketing and spread and enter stage of " comprehensive result of the system ", it marks Tom of university of Colorado as 1997. Professor Duncan publication of a book. Thomas Roseau, Ronald Len and strategic point blue Luo Man,etc. famous marketing expert act as detailed exposition to the communication theory of marketing too, though several definition have some difference at confirming target that combine, but they put emphasis on, change pass by the mutual separation than office that co