窜货国外文献

来源:百度知道 编辑:UC知道 时间:2024/05/06 21:33:22
关于窜货的国外文献
英文的

For cross-territories sales:
(你也可以自己输入这个在google搜下)
Territories are almost all defined geographically. It is a nightmare to have reps rushing to the table saying "me first". It dilutes their focus from what you want them to do-- sell to filling out some paperwork. if the aggressive rep who really is responsible for the sale loses because they didn't rush to the table claiming MINE-- you will lose that person. Don't go there.

Make an easy well defined system-- managing good reps is like herding cats.

Some franchises limit territories to marketing vs sales. This can work. You can sell anywhere, but you only market in a geographic location. Say, you have a client who loves you and gives you a referral out of territory. You can go out and sell it. There is really little problem with two franchisees competing in this manner. As a franchise, I am sure your reps are paying a royalty earmarked for advertising. Those dollars are limited to s