帮帮忙，翻译论文摘要

来源：百度知道 编辑：UC知道 时间：2024/05/15 14:20:44
市场竞争日益激烈的今天，名牌不仅是商品的标志和名称，也是重要的无形资产，有产权价值，它可以使产品增值，是企业争夺和占领市场的非价格手段之一。名牌战略是企业竞争取胜的根本，企业只有创造具有持久性的优势名牌，才能立于不败之地。因此，争创名牌，对开拓和占领国内外市场，提高企业经济效益是行之有效的方法。海尔企业在世界的地位稳步提高，一举成为全球500强企业。它的成功与其制定的名牌战略是息息相关的。
本文通过分析海尔的名牌战略来让读者了解到名牌的重要性。1984年，张瑞敏确立了“名牌战略”思想，带领员工抓住机遇，加快发展，创造了从无到有、从小到大、从弱到强的发展奇迹。
本论文分为五大部分：第一部分着重介绍名牌战略的概念和意义；第二部分介绍了海尔公司的概况和发展阶段；第三部分析了海尔制定的名牌战略的基本理念以及其实施的情况；第四部分说明海明制定的名牌战略的成功之处；第五部分是结论，为其他企业走向国际市场提供了一些建议。
关键词：名牌战略 海尔 名牌 品牌 启示

An increasingly competitive market today, brand-name merchandise is not only a logo and name, is also important intangible assets, property rights have value, it can add value, companies are competing for and occupation of the market, one of non-price means. Brand strategy is to win the fundamental competitiveness of enterprises, enterprises only create lasting brand advantage in order to become invincible. Therefore, striving for famous brand, to open up and occupation of domestic and foreign markets, improve the economic efficiency of enterprises is an effective method. Haier enterprise's position in the world improved steadily, at one stroke to become the global top 500 enterprises. Its success with its established brand strategy are closely related.

In this paper, through the analysis of Haier's brand strategy to allow readers to understand the importance of brand names. In 1984, Zhang established the "famous brand strategy" idea, and lead the staff