SOS!!!SOS!!!请大虾帮我翻译论文摘要（急！今天交！在线等）

来源：百度知道 编辑：UC知道 时间：2024/06/06 06:14:16
摘要：随着市场经济的发展和我国加入WTO,广大的中小企业越来越感到了市场竞争的压力，传统物美价廉的中国商品，在国内外众多名牌产品的冲击下，陷入了艰难的困境。中小企业经营者，也已逐渐意识到消费者的需求已经从产品消费上升到了品牌消费。中小企业开展品牌化战略已势在必行。针对以上实际情况，本文重点阐述了广大的中小企业经营者们如何在各级政府指导和支持下，逐渐树立企业的品牌价值观；如何充分利用自己有限的竞争优势，努力克服自身实施品牌化战略的弱点。主要从产品质量、服务、企业形象、企业文化、企业管理和公关与广告等方面阐述实施品牌战略所必须的“硬性”条件；同时也强调了经营者们要根据自己的实际情况，洞察市场的瞬息变化，在实施品牌化战略的方法与途径这些“软性”条件上“仁者见仁，智者见智”，采取适应自己实际情况的发展模式。文章同时还介绍了中小企业如何经营好自己的品牌并根据战略实施过程中所遇到的实际情况给出一些建议。

Summary:Join the WTO with the our country along with the development of the market economy, the small business enterprise in large inside felt the pressure of the market competition more and more, the Chinese merchandise of the beautiful low price in traditional thing, under the impact of domestic and international and numerous famous brands product, sank into the difficult predicament.Small business enterprise in inside executive, also be aware of the need of the consumer already and gradually to have consumes to rises from the product the brand consume.The small business enterprise in inside opens the exhibition brand turns the strategy already and certainly at necessarily line.Aim at the above actual circumstance, this text point expatiated small business enterprise in large inside executives how to guide with support the bottom in the all levels government, set up the worth a view in brand of the business enterprise gradually;How to make use of the limited competitive advantage