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With the increasing market competition, enterprises are facing increasingly competitive challenges, which requires enterprises to customer-oriented, provide customers with needed products and services. Tourism as a direct customer-oriented service industries, more attention should be given to customer relationship management. In this paper, the development of tourism in Yunnan analysis to explore the CRM industry to introduce Yunnan's some questions and put forward solutions.

The chanllenges many companies are facing at now become more and more severity, since the there are more and more competitions in marketing. So, companies will be asked to follow the customers, provide the services and products which the consumers wanted. The travel service, being a kind of service which is directly open for customers, should pay more attention to customer management. After analyzing the current market in Yun Nan travel service.this article will discuss some problems in Yun Nan after