急需四百字的poor richard's almanac comment

来源:百度知道 编辑:UC知道 时间:2024/05/17 09:03:10

In 1733 Benjamin Franklin released the first Poor Richard's Almanac. He was by no means famous when it appeared. Another twenty years would pass before his electrical experiments brought him worldwide attention. But some Philadelphians knew Franklin as a dedicated printer and public servant. Regardless, Franklin needed a marketing gimmick to gain a percentage of the crowded almanac market. This bold trick involved his main competitor, Titan Leeds. On the inside cover Franklin (writing as "Richard Saunders" or "Poor Richard") predicted Leed's death in October of that same year. It worked. The "scandal" spread throughout Philadelphia and sales of "Poor Richard's Almanack" skyrocketed. Leeds did not die, of course, as predicted but Franklin (Saunders) hilariously stood his ground in future issues.

This very slim volume, reproduced to scale, also contains some of Franklin's best known sayings. "Eat to live, and not