The consumer values and characteristics of China's post-80s

The characteristics of Chinese youth.
After three decades of reform and open door policy, the booming economy has change every aspect of our life, and our society still in the course of transformation, it will irrevocable encounter a lot of problems. At the same time, globalization, just like a wave, intensely impacts the culture of the nations all over the world and arouses culture infiltration. It is hard to say whether this trend is the intentionally infiltration or not, but it is fact that the western ethos enter into China with good and evil. (Duan Zhongqiao, 2001). Western ethos, thick as hail, is making every effort to affect the ideas and actions of Chinese in various aspects, especially the youth of China. The youth of Chinese in this period of time present many characteristics that are different from the elder generation.