英语高手请翻译下面这两段文字，谢谢！！

来源：百度知道 编辑：UC知道 时间：2024/05/17 09:11:30
近几年来，在世界范围内随着CRM理念的认同程度扩大和行业产品系统的日趋成熟，关系管理在金融和银行领域的应用实施也被一些大型银行和新型银行列入工作日程安排中。同时我国开放程度逐渐提高，如何提升我国银行业的竞争力已成为一个被广为讨论的话题。
本论文应用关系营销理论对我国银行业客户关系管理进行了探究，从CRM的内涵、产生的背景、发展及商业银行CRM的现状、实施等内容入手，全面分析我国商业银行实行CRM的必要性，再通过对汇丰银行的案例分析，总结其营销管理的特点、方法与成功之处，以帮助我国国内商业银行实施CRM，提高国内银行业的竞争实力。本文旨在研究我国商业银行客户关系管理的重要性及实施时的关键因素。

In recent years, along with the general acceptance of CRM and maturation of product system all over the world, relationship management is also emphasized and scheduled by large banks as well as new type banks in financial and banking area. Meanwhile, with the opening extent deeper, how to enhance our banking competitiveness has been a large-scale discussed issue.
Based on relationship purchase theory, I made a deep research on the relation between customer and bank in the thesis, Started with the meaning of CRM, background, status quo, implementation, analyzed the necessity of CRM for Chinese commercial bank roundly, then summarized the characteristics in operation and the key of success through the case of HSBC, I suppose this is beneficial to the implementation of CRM and enhance the competitiveness of state-owned commercial banks. This article aimed at the importance of relationship with customers and the core factors in implementation.

In recent years, in the world a