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Domestic credit card market with the increasingly fierce competition, is further broken down by major banks began to target groups and development. With good quality and expand the potential college students find it easier to accept something new lines will become an important target population. College campus is a potential for the credit card market. The potential demand for college students high, it is imperative to promote the credit card in college. China Merchants Bank is the eyes on the campus of this huge market, the introduction of university students for the National Young cards. As of May 2007, the Young Card Merchants Bank has reached a circulation of 700,000, on the campus of the hegemony of the credit card business. In this paper, I focus on an analysis of the Young China Merchants Bank Card's marketing strategy and make a suggestion for the step-by-step through the development of integrated marketing in order to make more college students Young cards accepted.