翻译：Limit your banners to yje bare necessities.

应当尽量把图片广告条的数量减到最少。为什么？ 因为广告条会使页面打开的速度变慢，很多浏览者或会因此而离开。

3. Banners

Limit your banners to the bare necessities. Why? Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. For most, "banner" is just another word for "ad" and they avoid clicking on them.

SOLUTION: If you do have a banner or two, place the banner at the very top or bottom of your page. Or you could place a small banner in your sidebar. Most people will look at the first picture they see and then start reading below the picture, so any writing or links that are above the banner may remain unnoticed. Also, the banners on your site should be related to your product or service. Remember, everything on your site should work together to benefit your target customer.