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Study confirms 3G operators will find a ready market for fun, stimulating mobile entertainment services.

A new study undertaken by the HPI Research Group on behalf of Nokia has highlighted the potential for the mobile entertainment services in 3G. The study demonstrated that the core mobile-phone market (16 - 45 year olds) was excited by the pace of technological changes, which they expected would make life more fun and stimulating.

For the study, HPI interviewed over 3300 people in eleven key global markets across three continents during June 2001. Those interviewed consisted of the core target market for the 3G offering, namely, teenagers, young adults and family adults, all of whom currently have mobile phones for personal use. The markets were Brazil, Denmark, Germany, Italy, Japan, Korea, Singapore, Spain, Sweden, United Kingdom, and United States.

Entertainment services
Study participants were asked both about 3G handsets and about whi