UC知道高分悬赏英文翻译摘要
来源：百度知道 编辑：UC知道 时间：2024/05/27 02:10:50
在进入一个新的区域市场前必须进行深入调研。调研是区域营销最基础的企业行为,是寻找产品切入点的关键行为,是撬动区域市场的支点。区域市场的调研主要包括以下几个关键点: 区域的内外环境，区域属性，区域市场定位。区域市场虽然说是市场整体的一部分,但它仍然要按市场规律来办,步步为营,才能确保区域市场稳步前进,达到预定的目标。目标导向与目标分解:即根据产品的生命周期来判断产品在区域市场的发展轨迹,按照市场的运作状态来制定每个发展阶段区域市场所要达到的目标(即阶段性目标,一般分为四个:导入阶段、发展阶段、成熟阶段、衰退阶段,再通过目标来达成计划的执行和控制。曲特的区域战略是抢占市场制高点。作战讲究战术和战略,区域营销同样要讲究战术和战略的窿用。品牌建设任重道远,不可急于求成,更不要轻易放弃。在做区域市场营销的过程中必然会遇到很多棘手的问题,这就需要我们共同来面对,集思广益,结合区域市场的实际情况,想方设法推动区域市场的发展,做大做强区域市场。
关键词: 调研;区域市场
On entering a new regional market must be carried out in-depth research. Research is the foundation of the enterprise marketing area, is the key point for product, is the pivot of regional market move. Regional market research mainly include the following several key areas: the internal and external environment, market positioning, regional attributes. Regional market as an integral part of the market, but it remains to be done, according to the market rules, to ensure the area during the market steady progress, and achieving the goal. Goal oriented and target: namely decomposition according to product life cycle to judge in the development of regional market, according to the operation state of the market to make each stage of development area to reach the target market (i.e., generally can be divided into four phases target: import stage, stage of development and mature stage by stage, and then, the decline of the target to achieve plan execution and control of regional strategy.