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ACTION PROGRAMME OF THE EUROPEAN UNION
LEONARDO DA VINCI - PILOT PROJECT
PROJECT NO.: 2002 LA 112 628 BILVOC
BILINGUAL TEACHING AT VOCATIONAL COLLEGES

Teaching Module

Date of production September 2005

Subject: Marketing

Title: Service Marketing

Topic: Hotel Marketing

Target Group: Students in Vocational Business Studies

Prior Knowledge: Basic Business Studies and Practical Skills
in Marketing

Level of Language Skills B1

Follow-Ups: Other Service Branches

Objectives: The Students Understand Service Marketing,
especially the Hotel Sector

Benefits: The Students Are Able to Work in Companies
and Carry Out Marketing

Hotel marketing

Teaching time minutes Contents Activities Media Teaching method Skills
45 hospitality
industry lesson transparency lesson,
discussion understand
th