UC知道找人帮忙翻译一下论文摘要！！谢谢！！
来源：百度知道 编辑：UC知道 时间：2024/06/16 15:16:50
摘要：论文通过阐述80后消费者的消费心理和行为，剖析该消费群体对现代广告创意的影响.本论文分四部分完成.第一部分—引言，交代时代背景；第二部分，阐述80后消费群体的消费心理和行为特征；第三部分，通过第二部分的描述揭示80后消费群体对广告创意不同方面的影响；第四部分，通过前面的说明进一步论述现代广告应如何创新，抓住80后消费群体。全文旨在明确广告创意在新主力消费群体的新时代背景下转变的必然性，以及所产生的具体变化。指明广告创意改变的方向
关键词：消费心理 消费行为 广告创意
Abstract: this paper through after 80 of consumer psychology and behavior, and analyzes the consumer groups to modern creative advertising effects. This paper points, four parts. The first part - introduction, metasomatism background, The second part, after 80 consumption group consumption psychology and behavior, The third part, through the description of the second part after 80 consumer groups to reveal the influence of different aspects of advertising creative, The fourth part, through the front of modern advertisement should be further discussed how to innovate, seize after 80 consumer groups. Text ads in new ideas to clear the main consumption group under the background of the new era, and the necessity of the concrete produced. Indicate the direction of creative advertising change
Keywords: the consumption psychology consumption behavior advertising originality