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Present-day society and inspire advertising induced consumers to purchase the desire to stimulate the development of the commodity economy. As China's market economy, prosperity and development between industry, the industry are faced with increasingly fierce competition.Some enterprises in order to reap huge profits through advertising, media, employment spokesman for the effect of advertising is not false propaganda, and take advantage of China's regulation of false advertising on the loopholes in the popularity of the socio-economic and people's lives caused by the infringement. Through false advertising have experienced in all aspects of the analysis, we found that advertising to improve the regulatory system, further clarify the ad came out the production and all aspects of the responsibility is to eliminate the fundamental means for false advertising.