求英语高手帮忙中译英啊,急用谢谢
来源:百度知道 编辑:UC知道 时间:2024/06/05 10:39:24
关键词:企业品牌;品牌国际化;现状;模式
Brands of 21 international has become an irreversible trend, the brand will be faced with a more international and commercial markets. Chinese enterprises "going out" process, also made a lot of try. Since entering the 21st century, global economic integration process in both the breadth and depth of the unprecedented development, brand internationalization of Chinese enterprises has become an irresistible historical choice. And China's enterprises because of the lack of experience and theory, with the result that there are many brands of the issue of the International. Through the international status of China's brand analysis, brand awareness for the existence of weak management lags behind, the lack of technical support to brand development, brand positioning implies the convergence of such issues should be made to speed up the development of brand strategy, brand equity and improve brand culture, culture-oriented global brand management concepts such as measure