谁能找到外企医药行业中,市场部经理的岗位职责?

来源:百度知道 编辑:UC知道 时间:2024/05/30 20:41:15

主要职责
1. Participate in national marketing plan development
1。参与全国市场计划
1) Participate in annual long range strategic planning ( 3-year plan)
1)参加年度的长期战略规划(3年计划)
2) Participate in annual marketing tactical budget plan ( 1-year plan)
2)参与年度营销战术的预算计划(1年计划)
2. Develop area marketing plans
2。发展区域市场计划
1) Propose regional tactical cycle plans ( 4 times per year)
1)提出区域战术周期计划(每年4次)
2) Report local market info to central ( on a monthly basis)
2)报告了当地市场信息中心(按月)
3. Execute / implement national & regional marketing plans
3。执行/实施全国和区域市场计划
1) Train regional sales force
1)培训区域销售力
2) Support in promotional tool development ( DA, gimmicks, slide kits, etc) propose region specific promotional materials, if appropriate
2)在促销工具开发支持(DA,噱头,滑套,等)提出了特定区域的宣传材料,如果适当的
3) Product specific regional sales and A&P budget
3)特定产品的区域销售及A&P预算
4) Organize regional activities (CME programs, symposia , etc.)
4)组织