UC知道帮忙翻译一下一段论文的摘要，给分，谢谢
来源：百度知道 编辑：UC知道 时间：2024/06/18 17:23:15
西夏啤酒公司客户细分与忠诚度建设
摘 要
自加入WTO以来，中国大陆成为全球企业寻找和挖掘利润的主要战场之一，外资企业迅速抢滩进入中国市场。随着日益加剧的市场竞争，国内企业开始逐步树立危机意识，不断寻求和探索企业生存与发展壮大的良药秘方。
国内中低端啤酒市场趋于饱和，市场竞争日益激烈，甚至出现多家啤酒企业反复争夺一个小县城的现象。新客户不能成为其利润主要来源，而保留一个老客户的费用仅仅是吸引一个新客户费用的1/5，如何保留现有客户并提升其忠诚度以做好客户细分,是企业未来工作的重中之重。我们采取有助于提升客户忠诚度的措施，并且已经取得了一些成效，但是在忠诚度建设方面仍旧存在一些欠缺，从而使得没有完全达成期望目标。所以我们应该加强客户忠诚的培育及建设,以便更好适应市场竞争。
关键词：客户忠诚; 忠诚度建设; 客户细分;
Customer Segmentation Xixia beer and loyalty-building
Abstract
Since joining the WTO, the Chinese mainland has become the world's mining companies to find and return one of the main battlefield, foreign-funded enterprises to enter the Chinese market quickly landing. With the increasing competition in the market, domestic enterprises and gradually began to establish a sense of crisis and exploration companies continue to seek survival and development of the secret of good medicine.
In the lower end of the domestic beer market has saturated, the market increasingly competitive, and even repeated more than beer companies compete for the phenomenon of a small county. New customers can not be a major source of its profits, and to retain an old customer is just the cost of attracting new customers the cost of a 1 / 5, how to retain existing customers and to enhance their loyalty in order to do a good job in customer segmentation, is the future work of the